How do I give a good presentation?

In sales or marketing meetings, but also at trade fairs and congresses, the company can gain additional reputation through an effective and professional presentation. The better the brand presentation, the more likely it is to convince customers, partners and stakeholders.

If you yourself are faced with the task of presenting your company to an audience, you will ask yourself: How do I present correctly? What do I need to keep in mind to ensure that the presentation is a complete success?

In this article, you will receive five valuable tips on how to make a good presentation of your company.

1. Present correctly by addressing the audience individually

When you prepare for the company presentation, don't routinely just compile facts, figures and data about the company.

Rather, think about your target audience: How can you bring your company to these people specifically? And in what way and with what medium should that be done (social media, video platform, PowerPoint presentation, lecture)?

Of course, it will cost you more work and effort to develop an appealing template for a selected audience. But if your audience:s feel that the presentation is tailored to them, they will respond positively. Conversely, a uniform approach is more likely to bore and possibly draw criticism.

2. Present correctly with a clear and concise message

Define your Unique Selling Proposition (USP): what sets your company apart from others and what makes it so special to your target audience? Formulate your message in a few concise sentences. Avoid technical jargon and superlatives. Sentences like "We are the best in this field" are not very convincing, but seem rather exaggerated. Convey interesting facts about the company and make sure that your message is easy to understand and comes across as authentic.

Extra tip: Do a test run before your official appearance: Test your message for comprehensibility and impact with a small group of people similar to your target group. If necessary, revise your message to fit the ideas and needs of your audience.

3. Present correctly using visual language

Pictures are often worth a thousand words. Therefore, use visual elements such as pictures and graphics in your presentation to make your message clear. These don't necessarily have to be glossy images and posed scenes from the image brochure, but shots from everyday working life can also underline your words.

By choosing everyday images, you also lessen the promotional nature of your presentation: the talk will look more informative, authentic and appealing overall. Depending on the subject, the photos can also trigger emotions that benefit your message.

4. Present properly with the right accessories

In order to represent your company appropriately, you need appropriate materials, which should be of high quality and coordinated with the corporate design. When meeting customers or business partners for the first time, it is still customary to hand them a business card when greeting or saying goodbye. In addition to your name and job title, this should contain all your contact details as well as the company logo and address. Optionally, the card can also include the company website and social media profiles.

To introduce the company to a larger audience at events or virtually, you have a variety of presentation formats or media to choose from. Here are some listed:

• Slides: they allow the presenter to convey information visually in a clear and structured way. Slides can be used to incorporate charts, graphs, and images into the presentation to make it more engaging and entertaining. Slides can be created using programs such as PowerPoint or Keynote.
• Infographics: These are pictorial illustrations used to show statistics, facts, and relationships. Infographics can serve as a useful tool in the media field to present complex information in an understandable way. They are usually a combination of graphic and textual elements.
• Videos: Videos are very successful in arousing viewers' interest and holding it for a longer period of time. Then sometimes presentations are too text-heavy - then Short Clips are a good way to get viewers more involved. Young target groups in particular can be won over to products through short, playfully staged forms.
• Handouts: Prepared in paper form or as a PDF file, they help participants to recall the most important information at a later date. Handouts are something of a reminder - you should therefore make sure when creating them that you summarize the key aspects of your presentation in a short and concise way.
• Flyers: As a "leave behind" after a face-to-face meeting at the trade show, flyers are still considered an effective advertising tool for disseminating information about products or services. They are less expensive to produce than brochures or advertising posters and can be enhanced with existing marketing materials such as photos or graphics. They are also easy to adapt to corporate design.

5. Present properly by introducing the whole team

You are presenting the company and its products at a meeting or event, but in fact there is a group of employee:s who work in the background. Introduce this group of professionals who worked together to develop the product and bring it to market, for example, using a team slide. Label each photo with the name of the team member and a keyword that describes how he or she contributed to the project. For example: team leadership, marketing, design, etc.

To introduce the company as a whole to an audience, you can also make an organizational chart. This is a good way to show the roles and responsibilities of individual employees within the company. It also highlights the relationships between departments as well as the hierarchy of decision making.

With these five tips, hopefully your question about how to present properly has been fundamentally answered.

Tailor your presentation to the audience at hand and remember that you should always be honest and transparent in how you present your company. Which means: prepare carefully for possible questions from the audience, likewise for critical objections. Always remain friendly and try to involve the audience in the presentation through pictures or videos.

It is also important to keep up to date and update your presentation from time to time. The working world is changing rapidly - what you say should always be according to the latest trends and developments, especially when it comes to numbers and data.