Public relations and public engagement

Basics and scope of contemporary & authentic press and public relations::

• Drawing attention to the company and presenting it in a positive light.
• What interests the media and the company's stakeholders?
• Staying true to the corporate culture in the media: Examples from the field
• Overview of the PR process and presentation of starting points: Strategic planning
• What do you need and when?: Press releases, white papers on important topics, authentic material
• Working with social media and press agencies
• Using the right images: Video and/or photo footage?

The maintenance of press contacts and the choice of instruments:

• Press conference: preparing and dealing with journalists
• Interviews: presenting the key messages correctly
• Talking to journalists: appearing professional and confident
• Trade fair presence: etiquette in dealing with difficult questions
• Using online tools and communicating successfully even in times of crisis

Measure success - and also communicate when things get difficult:

• Be prepared for times of crisis
• Professional communication in a crisis

Materials for PR work:

• Targeted communication with core messages
• Writing (press) releases yourself: Online or offline
• The classic press kit
• How can I use social media for press work?

In this seminar, you will learn everything you need to know to build a PR strategy and implement it successfully.

• You will learn the basics of contemporary and authentic press and public relations in order to implement an optimal PR strategy.
• You will be familiar with various instruments of public relations and be able to use them in a goal-oriented manner.
• You will be able to successfully reach your target group and be well prepared for times of crisis