Don't sell on price, sell on customer value. In today's world, employees need not only the appropriate technical knowledge, but rather soft skills such as communication competence, rhetorical skills, cooperation techniques and a smart memory. Learn how inside sales and field sales can cooperate successfully as a well-coordinated team! The seminar includes the joint care of existing customers, direct and telemarketing campaigns and the analysis regarding the degree of exploitation of a territory. In particular, the focus is on the development of strategies and processes for sustainable sales management.