Social Media Marketing

Seminar objective

Social media marketing is very complex, but it is now part of the marketing mix of many companies and businesses. Embedding social media into the corporate strategy is therefore one of the main objectives of this seminar. Over two days, you will learn how to develop innovative campaigns specifically for social networks such as Instagram, Facebook and also for video portals, and how to manage and measure these activities. You will also learn which social platforms and communities are relevant for your company or service in order to use them successfully for advertising, sales and PR. For effective and long-term social media marketing (SMM), it is also important to observe the rules of the game - this includes the legal conditions: Copyright, domain law, respect for privacy. You will receive valuable hints and tips on this. The seminar is rounded off with practical examples from B2C and B2B.

Seminar objective

Seminar content

Social media marketing :

Overview of social media channels
Target group and competitor analysis
Social media advertising
Campaign planning and campaign review
Community management

Search Engine Optimization:

What is search engine marketing?
SEO vs. SEA - similarities and differences
How do I increase my reach via Google?
When should I advertise via Google?

Legal matters:

Domain law
Licensing of content, trademarks, logos
DSGVO - Process data with caution

Recommendations for practice:

"Dos and Don'ts"
Best practice examples
Analysis of current trends
Overview of selected technologies
Influencer marketing, the marketing strategy of the future?

Benefits

This seminar provides you with an extensive basis for sucessful marketing on social media.

You will learn how to successfully conduct marketing on social media channels
You will learn more about search engine optimization
You will receive a comprehensive overview of possible legal issues
You will receive valuable tips and tricks from practice

Methodology

Exercises
Practical examples
Trainer and participant inputs
Group work

Target audience

No special prior knowledge is required for our Social Media Marketing course. In general, the course is aimed at
The course is aimed at specialists and managers from marketing, communications, online marketing, advertising, PR, customer service, e-commerce, product management and sales. Furthermore, to people who are conceptually, creatively, strategically and customer-oriented and would like to develop further in the direction of social media.

Further seminars

Inhouse

We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.

To our Inhouse Seminars

Dates and Locations

( 3 Dates )

Datum

Ort

Dauer

Preis

Datum

27.02.2025 - 28.02.2025

Ort

Münster

Dauer

2 Tage

Preis

1.150,00 €

Datum

07.07.2025 - 08.07.2025

Ort

Münster

Dauer

2 Tage

Preis

1.150,00 €

Datum

11.09.2025 - 12.09.2025

Ort

Münster

Dauer

2 Tage

Preis

1.150,00 €