Trade fair training

Making a successful appearance at trade fairs

Seminar objective

How do I achieve maximum sales success at a trade fair? This course prepares you for your next trade fair and, of course, for all future ones. You will become familiar with the personal and organizational requirements to increase your trade show success. For longer-term learning success, you will directly apply what you have learned through practical exercises. The goal is to successfully develop customer relationships at trade fairs, to distinguish interesting from less interesting contacts and to make the best use of your time on site. Here, the focus is on conversation management, questioning techniques and customer care.

Seminar objective

Seminar content

Trade show preparation:

How do I make the best use of the time available?
The right attitude to trade fair work
Exhibition stand and stand personnel
The psychological basics of a trade fair conversation

Successfully assessing trade fair visitors:

The correct assessment of a potential customer
How do I recognize important customers?
The importance of body language

The trade fair conversation:

Addressing trade fair visitors
Effective conversation openers
The most important conversation techniques
Targeted conversation management: successful selling
What is the right balance between asking questions, listening and arguing?
Behavioral training for trade show talks
How do I conclude a conversation politely?

After the trade fair:

The follow-up of a trade fair meeting
Feedback on the trade fair appearance
Recognizing potential for optimization

Benefits

After this seminar, you will be prepared for the next trade fair appearance and maximum sales success.

You will learn how to ideally prepare for the trade fair
You will learn how to interact with trade fair visitors in a confident manner
You will learn how to correctly assess your trade fair visitors and identify potential customers
You will learn more about the follow-up of the trade fair appearance for a continuous ongoing development

Methodology

Interactive and experience-oriented exchange
Practical exercises
Trainer input
Tips for transferring learnings into everyday life
Group input and advice

Target audience

The trade fair training is aimed at managers and employees of all industries responsible for participation in a trade fair who want to successfully maximize their company's presence.

Information about

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Further dates ( 4 )

Show more dates.

Further seminars

Inhouse

We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.

To our Inhouse Seminars

Dates and Locations

( 4 Dates )

Datum

Ort

Dauer

Preis

Datum

16.01.2025 - 17.01.2025

Ort

Münster

Dauer

2 Tage

Preis

1.150,00 €

Datum

30.01.2025 - 31.01.2025

Ort

Münster

Dauer

2 Tage

Preis

1.150,00 €

Datum

07.08.2025 - 08.08.2025

Ort

Münster

Dauer

2 Tage

Preis

1.150,00 €

Datum

11.12.2025 - 12.12.2025

Ort

Münster

Dauer

2 Tage

Preis

1.150,00 €

Testimonials

What I particularly liked about this trade fair training was that individual questions were addressed and practical exercises were used.

G. Koch

Juris GmbH

I found the working atmosphere in this seminar very pleasant!

P. Rauen

DMG MORI SEIKI GmbH

I found the number of really usable tools that I think can be implemented in reality remarkable.

J. Häntzschel

Gebrüder Weiss Gesellschaft m.b.H.

I can rate the trade fair training of the Management Institute Dr. A. Kitzmann VERY GOOD after attending my seminar.

T. Klaus

ProMed Privatärztliche Abrechnungsgesellschaft mbH