Trade fair training

Trade show preparation:

• How do I make the best use of the time available?
• The right attitude to trade fair work
• Exhibition stand and stand personnel
• The psychological basics of a trade fair conversation

Successfully assessing trade fair visitors:

• The correct assessment of a potential customer
• How do I recognize important customers?
• The importance of body language

The trade fair conversation:

• Addressing trade fair visitors
• Effective conversation openers
• The most important conversation techniques
• Targeted conversation management: successful selling
• What is the right balance between asking questions, listening and arguing?
• Behavioral training for trade show talks
• How do I conclude a conversation politely?

After the trade fair:

• The follow-up of a trade fair meeting
• Feedback on the trade fair appearance
• Recognizing potential for optimization

After this seminar, you will be prepared for the next trade fair appearance and maximum sales success.

• You will learn how to ideally prepare for the trade fair
• You will learn how to interact with trade fair visitors in a confident manner
• You will learn how to correctly assess your trade fair visitors and identify potential customers
• You will learn more about the follow-up of the trade fair appearance for a continuous ongoing development