In today’s competitive business environment, selling is one of the most crucial marketable skills. In this sales training, you will have the opportunity to learn and apply the knowledge with a practical approach to guarantee a long lasting learning effect. The course helps you to improve and master your persuasion skills to reach your sales goals, attract customers and stand out in the crowd. The goal is to prepare you to take the next step in your career. Additionally, participants will be introduced to current AI-supported methods that provide valuable insights to enhance sales strategies and improve customer engagement.
Seminar content
Negotiation and Argumentation
- Planning and organization of negotiations in sales
- Process of sales negotiations: Welcoming, contact, information, argumentation, pricing, argumentation, closing
- Argumentation techniques
Understanding and interacting with different stakeholders
- Knowledge of human nature: The key to success in sales
- Dealing with different types of customers
- How to achieve sympathy and trust
- Transfer of positive emotions
- Increase of social competence as basis for successful sale and consulting
- Relevance of mutual respect and attention with regard to the customer
- How to optimize self-presentation
- Emotional intelligence in sales
Exploring new sales opportunities
- Applying concepts of rhetoric and techniques for asking the right questions
- Co-Creation with customers: How to achieve creative solutions?
- Pricing dialogue and ways to overcome price resistance
- Closing techniques: Techniques for successful closing
- NLP in sales (How do top sales men achieve closing?)
- The salesperson as manager of emotions and relationships
Podcast about seminar
After completion, you will have the necessary skills as a seller to drive change and maximize sale success.
- You will gain helpful insights how to successfully plan negotiations in sales
- You will learn how to better understand and interact with stakeholders for long-lasting success
- You will learn how to apply concepts of rhetoric to explore new sales opportunities
- You will master the use of closing techniques to achieve the best results
- Targeted exercises
- Presentation simulation
- Trainer-input
- Individual and group feedback
The training is aimed at all those striving to become even more successful in their sales and consulting interactions